What if conservation could pay for itself? In this episode, Sudhakar Mohanraj connects with his old MBA classmate turned eco-innovator, Vikram Krishna , co-founder of Sacred Groves, a unique community-interest company redefining how nature can be preserved — and still be profitable.
Vikram shares how he is Protecting Forests, One Token at a Time (yes, Tokens, not Trees!).
Sacred Groves turns forests into “conservation assets,” backed by real technology, blockchain, and purpose-driven commerce models that let individuals and brands protect nature with every purchase. A fascinating story of how business innovation meets environmental stewardship.
🎧 Listen now and discover how a banker turned trees into tokens — and impact into inspiration.
👉 [Links to this episode]
Youtube https://youtu.be/XE2U72JydGg
Apple podcast https://podcasts.apple.com/us/podcast/sudhakar-musings-org-the-podcast/id1819550785?i=1000733501143
Can Saving Forests Be a Profitable Business?
In this new episode of my podcast, I sit down with my long-time friend and fellow MBA alumnus, Vikram Krishna, who took an unconventional turn — from a senior banker in Dubai to a global conservation entrepreneur.
Vikram’s company, Sacred Groves, is not your typical environmental non-profit. It’s a Community Interest Company (CIC) based in the UK — a structure that locks its assets for community benefit while still enabling it to raise capital and run sustainably. Sacred Groves acquires endangered forests worldwide and protects them permanently through an innovative mix of digital technology, commerce, and finance.
Vikram explains:
- How Conservation Tokens let individuals and brands own a digital twin of real forest clusters, turning goodwill into tangible impact.
- How banks, jewelry houses, and art sellers are partnering with Sacred Groves to protect forests with every customer transaction.
- Why he believes businesses can thrive and do good at the same time, proving that nature and commerce are not mutually exclusive.
- How one of his forests in Wales was officially recognized as a National Forest of the UK, validating this model on a global scale.
From protecting ancient Welsh woodlands to re-imagining brand loyalty programs for climate-conscious consumers, Vikram shows how purpose, innovation, and profit can coexist beautifully.
This is not just a story about conservation — it’s a masterclass in rethinking capitalism for sustainability.
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